Data Analytics Consulting
Without a strong data strategy, your business can’t grow.
We can help your marketing analytics produce trusted, reliable data that informs your marketing optimization. Making quick, smart decisions and responding to current market demand is more important than ever before. Consistent campaign tracking and in-depth data analysis will inform your digital marketing efforts so you can generate greater business growth and increased ROI.
Problems we can help solve with an analytics strategy
Requirements
Requirements help communicate and define customer needs and problems, and are a key part of the process for the development of a new or complex system. We perform an analytics audit to understand the full scope, depth, and logic of current analytics implementation to uncover any opportunities for enhancement. We then propose a strategic measurement plan to the business; aligning with business objectives and priorities to finalize the implementation requirements. At the end of this process you will need to determine what information you want to collect and at what cadence, the timeframe of historical data collection and define whether you want an automated or manual data collection method.
Data Collection
Once you have finalized your data collection plan, you can implement your strategy and start collecting both qualitative and quantitative data. Our analytics experts can help to store and organize your data in your data warehouse. In this process, be sure to stick to your plan and check on its progress regularly to make sure data quality is good, otherwise it’s garbage in, garbage out. You may want to updates your plan accordingly as data sources change or you get new information.
Reporting & Analytics
Once you’ve collected all of your data, it’s time to analyze it and organize your findings. For “easy to understand” reports, our analytics experts can build self-serve dashboards, for situations that require more data processing or interpretation, we can help you discover and provide business insights. This analysis phase is crucial because it turns raw data into valuable insights that you can use to enhance your marketing strategies, products and business decisions. Once you’ve uncovered the patterns and insights in your data, you can implement the findings to improve your business.
Optimization
Marketing optimization is the process of making adjustments to your marketing strategy with the goal of maximizing the effectiveness of your spend to achieve your company’s target goals, whether that is a certain number of qualified leads, revenue, or another meaningful goal. If it seems like something doesn’t work, optimization is your chance to turn things around. Optimization is a constant process of measuring and adjusting over and over to continually improve your marketing results. In this process, our analytics experts can leverage the data have been collected and analyzed from the previous steps, adjust marketing strategy and refine the marketing process. Before executing the final strategy, we can always conduct a test to validate our recommendations or hypotheses.
Training
We help you extract maximum value from all your data assets, no matter their location or format. Our analytics experts collaborate with you to tackle your most daunting challenges, so you not only get results quickly but build the internal skills to extend your new data prowess.
Data Driven Decisions
We can help you apply analytics throughout your organization. The true value lies in embedding analytics deeply into business processes at the point where decisions are made – by human beings.
“You can’t improve if you don’t measure.
Data-driven marketing is about making decisions supported by proven past performance and historical learnings.”
— Bei Ding from Toronto, Canada